Also this year, the first television advert featuring Coca‑Cola's Contour Bottle appeared during CBS' The Edgar Bergen-Charlie McCarthy Show. The Coca‑Cola Contour Bottle was the first commercial product to appear on the cover of TIME magazine, establishing Coca‑Cola as a truly international brand. 1928 – Bottle overtakes fountainįor the first time, the volume of Coca‑Cola sold in bottles exceeded the amount sold through soda fountains. Six pack carriers of Coca‑Cola bottles were introduced to encourage people to take their drinks home – and were a huge hit. The Root Glass Company of Terre Haute, Indiana, designed with the famous contour shape, which won enthusiastic approval from Coca‑Cola in 1915 and was introduced in 1916. Glass manufacturers were approached to come up with a unique bottle design for Coca‑Cola. 1916 - Birth of the Contour Bottleīottlers worried that a straight-sided bottle wasn’t distinctive enough and that Coca‑Cola was becoming easily confused with ‘copycat’ brands. One of his nephews had already urged that Coca‑Cola be bottled, but Candler focused on fountain sales. He sold the drink to his customers in a common glass bottle called a Hutchinson.Īt the time Biedenharn sent a case to Asa Griggs Candler, who owned the Company. Biedenharn began bottling Coca‑Cola after he was impressed by its sales. The world’s favourite soft drink started life as a soda fountain beverage, selling for five cents a glass, but it was only when a strong bottling system developed that Coca‑Cola became the world-famous brand it is today. Coca‑Cola’s history has got a lot of bottle - more than 115 years’ worth, in fact.
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